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Publication Planning

Level:
Foundation
Area:
Medical Communication
Code:
MCF6
Duration:
03:00:00
Workshop profile:
This workshop is aimed at writers who are interested in publication planning. It is particularly useful for writers who are asked to make journal and meeting recommendations for manuscripts.
Objective:
Strategic publication plans are developed in two sections: the publication strategy and the publication plan. The publication plan takes details of the clinical trials programme and makes recommendations on publications – including publication types, journals and meetings, timing and maximisation of publication opportunity. The aim of this workshop is to introduce the concept of publication planning and to describe the development and tracking of a publication plan.
Content:
The introductory part of this workshop will describe the differences between message-driven and data-driven publication plans. Considerations in developing a data-driven plan will be covered in detail including the influence of data availability, journal and meeting choice and milestone dates. A practical session will demonstrate how to prepare a fundamental, chronological plan, and finally, the importance of tracking and maintaining the plan will be discussed.