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Publication Strategy

Level:
Advanced
Area:
Medical Communication
Code:
MCA1
Duration:
03:30:00
Workshop profile:
This workshop is aimed at writers who are interested in the influence of product marketing on the need for ethical, but product-friendly publications. It is particularly useful for writers who prepare publications that are driven by a publication plan.
Objective:
Strategic publication plans are developed in two sections: the publication strategy and the publication plan. The strategy specifically describes how publications can be used to help achieve the marketing objectives of a product by communicating the key product benefits to the right audience at the right time. The aim of this workshop is to introduce the concept of publication strategy and to describe the development of key messages.
Content:
The workshop will cover in detail: key message development; selecting the right target audience for publications; considering ideal timelines for message communication through publications, and different strategies. Presentation of the strategy as a comprehensive document will also be discussed.