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Publication Planning

Level:
Advanced
Area:
Medical Communication
Code:
MCA28
Duration:
03:30:00
Workshop profile:
This workshop is aimed at experienced writers who are interested in or work in publication planning. It is particularly useful for writers who are expected to recommend journals for publications, and congresses for presentations, or are involved in development of scientific communication plans. Participants should know the basics of effective and ethical scientific communication.
Objective:
The workshop objective is to convey concepts of strategic communication and publication planning in a unified approach on which to base development and tracking of a publication plan.
Content:
Publication plans incorporate details of clinical trials programmes and make recommendations on publications – e.g. publication types, journals, meetings and timing to maximise publication opportunity. The introductory part will refresh the concept of effective communication and the environment of publications. The workshop will cover issues to consider during development of a data-driven plan; e.g. the influence of data availability, journal and meeting choice, and milestone dates. The most relevant aspects of an effective communication strategy and its implementation will be actively discussed.