< Back
EMWA Logo EMWA Logo

Writing for the Internet

Level:
Foundation
Area:
Professional Techniques
Code:
PTF18a
Duration:
03:00:00
Workshop profile:
This workshop is suitable for any medical writer with an interest in writing for the internet, whether already involved in this type of writing or not.
Objective:
Medical writers are increasingly asked to provide text for online use. The objective of this workshop is to outline the basic principles of writing for the internet. The emphasis will be on understanding how online content differs to more traditional media. We will NOT cover technical aspects of website design, style sheets, coding, hosting, and related issues.
Content:
We will review the basic principles of writing for the internet and consider how it differs from writing for print. We will also think about how readers use the internet, and the visual and structural aspects of presenting information online. We will examine different online writing structures such as the inverted pyramid technique. The importance of headings and sub-headings are also outlined. Other topics such as Search Engine Optimisation (SEO), metadata and calls to action will also be briefly covered. The workshop will include practical exercises on creating internet text. A selection of post-workshop assignments will be published on the EMWA website!