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Writing for the Public

Level:
Advanced
Area:
Medical Communication
Code:
MCA5
Duration:
03:30:00
Workshop profile:
This workshop would suit medical writers who have had experience of preparing different types of regulatory documents, and who may be involved in producing documents for patients or other lay audiences. It would also benefit writers involved in medical communications who may be asked to produce written information aimed specifically at non-specialist audiences.
Objective:
The workshop aims to explain the challenges posed by low health literacy and numeracy and will explain why this topic is of such importance to the healthcare professions and the pharmaceutical industry. Participants will be given practical examples and shown ways to address these challenges, including how to clarify and improve communication of benefit/risk.
Content:
The workshop will outline the difficulties involved in writing for audiences with lower health literacy and numeracy than specialist audiences, and will explain the potential impact this can have on the understanding of concepts such as benefit/risk. The leaders will give examples of how these issues can be addressed, along with general guiding principles. The participants will have the opportunity to practise these in two workshop exercises, one a discussion of their ‘translation’ of a complex text into a more lay-suitable one (an analysis of their pre-workshop assignments), and the other an outline of what should be included in a Risk Management Plan (RMP) lay summary (to be completed as their post-workshop assignment).