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An Introduction to Marketing for Medical Writers

Level:
Foundation
Area:
Professional Techniques
Code:
PTF19
Duration:
03:00:00
Workshop profile:
Anyone who wants to gain a better understanding of the basic concepts and theories of marketing.
Objective:
Participants will gain insights into how pervasive and persuasive marketing is, and how attention to detail can help them to improve both their own and their firm’s image. By demystifying marketing, workshop participants can both identify and implement simple techniques in many elements of their daily work. Participants will have to bring their own marketing examples to the workshop for discussion. This thought-provoking workshop will lead you to view the process of marketing in a new light. (Please note that the main workshop focus is on general marketing theories and real-life examples drawn from different industries).
Content:
Topics covered include the marketing concept, the marketing mix, buyer behaviour, the promotional mix, and strategic analysis. The workshop includes a mixture of lecturing, real-life examples, group activities and discussion.